Sustainability & User Impact Research

Overview

At ALSiSAR Impact, I conducted user and market research to evaluate the real-world impact of sustainability-focused fintech solutions. Through interviews, surveys, and field research, I gathered insights about how users interacted with these products and where gaps in accessibility and engagement existed.

The Challenge

Impact-driven products often struggle to connect their social mission with actual user experience. The team needed to understand whether their solutions were reaching users effectively, how accessible the products were in practice, and what barriers prevented deeper engagement, particularly in underserved communities.

Research Approach

• Conducted user interviews and surveys to understand needs, behaviors, and barriers to adoption
• Performed field research to observe real usage contexts and gather in-situ insights
• Analyzed both qualitative and quantitative data to evaluate product impact and accessibility
• Created actionable reports and stakeholder presentations translating findings into strategic recommendations

Why these methods?

Interviews and surveys alone can't capture what actually happens when people use a product in their own environment. Field research was critical because accessibility barriers often aren't articulated by users; they're observed in context. The mixed-methods approach let us validate interview themes with survey data at scale, giving stakeholders both the story and the numbers they needed to act.

Key Findings

• Identified specific accessibility gaps that limited engagement among target user groups
• Uncovered behavioral patterns showing where users dropped off or disengaged from core product flows
• Surfaced unmet needs that informed new feature prioritization

Impact

Research findings led to data-informed design suggestions that improved service delivery. By grounding recommendations in real user behavior rather than assumptions, the team was able to prioritize changes that directly addressed engagement barriers, making the product more accessible to the people it was designed to serve.